CEDITRAA - Cultural Entrepreneurship and Digital Transformation in Africa and Asia is a joint research project by Goethe University Frankfurt, Johannes Gutenberg University Mainz and Pan Atlantic University Lagos. With funding from the Federal Ministry of Education and Research (BMBF), it kicked off in April 2021.

As a truly multi-disciplinary team of researchers from economics, film studies, social and cultural anthropology, linguistics, African, Korean, and Chinese studies, we investigate how digitization is changing cultural production in sub-Saharan Africa and East Asia. The focus is on music and film as examples of cultural expressions of an immaterial nature. Research projects start from Nigeria and South Korea, two countries with regionally leading industries and forms of cultural production that are no longer dominated by the products of the U.S. culture industry. What drives these new cultural industries with supra-regional reach and how do these processes relate to the economic development of their regions of origin? Focusing on the roles and activities of cultural entrepreneurship in local, regional and global settings, we approach this issue from various disciplinary angles and with a wide range of qualitative and quantitative methods.