Bakar Abdul-Rashid Jeduah

Bakar Abdul-Rashid Jeduah

Bakar Abdul-Rashid Jeduah is with the Department of Anthropology and African Studies, Johannes Gutenberg University, Mainz. He is currently completing his PhD dissertation on ´Afrobeats on social media: Transnational flows, Remixing, and Intercultural Interpretations’. He taught a seminar in the 2022/2023 summer semester on ‘Afrobeats: Understanding the global success of a West African popular music form’, and in the 2023/2024 winter semester he will teach another seminar on `Dance and Performance in Africa and beyond’.

My CEDITRAA story

“I am interested in the intersection of African popular culture and social media practices. Specifically, I am fascinated by the emergence of contemporary African music and dance cultures such as Afrobeats, on social media platforms, and how these cultures are shaping global intercultural practices. I study the development and circulation of these cultural products and practices on platforms such as TikTok, through digital sharing practices such as dance challenges and memes, and as well as through platform affordances that enable a global circulation of Afrobeats music. I mostly focus on using a digital methods approach; combining digital ethnography with software for the collection and qualitative analysis of data from social media platforms.
Through CEDITRAA I am not only able to understand how African cultural products and practices are shaping the global popular culture landscape, but also study this phenomenon through an interdisciplinary and multi-method approach.”