Prof. Dr. Cornelia Storz
Goethe University Frankfurt
Cornelia Storz holds the Chair of Innovation and Entrepreneurship with focus on Japan/East Asia at Goethe University. Her primary research focus is on institutional contexts of innovation and entrepreneurship. She works on how incumbent firms and entrepreneurs innovate, how universities stimulate knowledge creation, and how organisations are helped by their institutional environment. In her recent works, she applies machine learning methods to analyse the role of product strategies, resources, and performance.
Cornelia Storz primarily contributes to the work in Working Area A: Forms, Formats and Contents, in Working Area C: Archives and Cultural Heritage, and in Project 1.1 on Dynamic Optimal Distintiveness in South Korean Films.
My CEDITRAA story
“For many years I talked to entrepreneurs around the world about how they manage entrepreneurial processes, develop new products, and create distinct identities, among others in the US, Japan, China, and Korea. I am fascinated by how entrepreneurs in developing environments manage resources and interact with digital technologies.
For me, machine learning provides exciting new methods and insight to analyse entrepreneurial products, such as movies or films. CEDITRAA enables a rich interdisciplinary exchange to address these phenomena and serves as a platform to better understand the role of different institutional contexts and the different resources they provide for stories and product development, thanks to the possibility of bringing together the diverse expertise of the project team.”