How do practices of distribution, production, and promotion intertwine within the digital exchange sphere?

Distribution actors such as platforms and portals aim to generate reach in the digital exchange sphere by promoting cultural products or emphasizing them through recommendation algorithms, as well as by highlighting their own services to attract new "content providers." The interests of producers and distributors typically align but can also conflict, leading to producers occasionally being marginalized—for instance, due to algorithmic biases.

What strategies do cultural entrepreneurs employ to optimally leverage the interplay between algorithms and serendipity for successful promotion and distribution of their products digitally? How does strategic data ownership and analysis influence the production of culturally significant, digitally distributed goods? What roles do influencers and fan accounts play as intermediaries in marketing? What new opportunities and hierarchies emerge in the digital exchange sphere, distinct from capital-intensive promotional methods in traditional distribution formats?