As part of her field research for CEDITRAA, Casandra Chistinean attended the 17th edition of the Busan Film Festival. She attended screening venues with open talks held by organisers, film staff and critics, actor talks, masterclasses, workshops and keynote speeches as well as the Asian Contents & Film Market, the Busan Story Market Forum and the BIFF Forum organized by KOFIC. The aim of participating in these events was to talk to Korean industry experts and to gather data on current trends and developments in the Korean film industry, as the focus of this year’s festival was to connect experts and cinephiles from all over the world and to develop Korean Cinema within the globalized and digital sphere.
The Asian Contents & Film Market at BIFF 2022 brought together filmmakers, producers, screenwriters, film councils, location scouts and investors in one exhibition hall to promote networking and the development of Korean film projects and international film collaborations. Attending these meetings and presentations, as well as visiting all the stands within the Market has offered new insights into the plans of Korea’s biggest film producers and their stand on Korean content on the global stage.
The Busan Story Market Forum at BIFF focused on the definition, destinations and strategies to globalise K-Stories and K- Content. Guests speakers such as TVing content officer Hyejung Hwang, Netflix director Keon Lee, writer Seokyung Chung, film producer Ted Hope, talent agent Max Michael and others shared their expertise and opinions on the development, reception and sustainability of Korean entertainment in the globalised market. Attending these events has generated new data on the importance of stories and their IPs for film producers and online platforms alike.
Forum BIFF has ended its three-day talks with the discussion of – (Re)constructing Cinema in the transforming Media Environment. The main goal of the Forum was to bring together experts and academics from the field to diversify and drive forward the dialogue on cinema’s role in an ever-changing media environment. Among the speakers were: Kim Jihoon (Chung-Ang University), Lee Sang-uk (Dong-Eui University), Shane Denson (Stanford University) and Dork Zabunyan (Paris 8 University).