Gabriele de Seta: Ethnographic approaches to digital folklore

Abstract

With its focus on sustained participation and dialogic engagement across different media and their contexts of use, ethnography is particularly suited for the study of digital folklore. This talk outlined four strategies to approach digital folklore ethnographically. These strategies build on extensive methodological debates and aim at fine-tuning the existing framework of digital ethnography for the study of vernacular content and practices emerging on digital media.

About the Speaker

Gabriele de Seta is, technically, a sociologist. He holds a PhD from the Hong Kong Polytechnic University and was a Postdoctoral Fellow at the Institute of Ethnology, Academia Sinica in Taipei. Gabriele is currently a Postdoctoral Researcher at the University of Bergen, where he is part of the ERC-funded project “Machine Vision in Everyday Life”.