CEDITRAA - Methods Workshop 04-05 October 2021

One of CEDITRAA’s major contributions to the development of area studies lies in the project’s innovative combination of a broad range of methods, disciplinary approaches, and data analysis techniques. Consequently, the second large CEDITRAA event held on 4 and 5 October 2021 was a Methods Workshop, were we brought together an international crowd of methodologists for an interdisciplinary workshop exploring different approaches to the study of Cultural Entrepreneurship and Digital Transformation.

The first day of the workshop was dedicated to textual and visual analysis using machine learning and big data techniques. Presentation and discussion topics ranged from AI-emotion recognition on image data to visual optimal distinctiveness in product design. On day two we focused on the intersection of culture and digital ethnography, with talks covering platform dynamics on Instagram and TikTok as well as hybrid ethnography and ethnographic approaches to digital folklore.


You can find all the abstracts and more information about the speakers here:

Prithwiraj Choudhury: Machine Learning application

Abstract Prof. Choudhury from Harvard Business School presented his research on “Machine learning for pattern discovery in management research”, in which he combines various machine learning methods to examine CEO communication styles. Among other things, he and his team used...

Tom Simmert: #TiktokAfrica as an Ethnographic field

Abstract Using the example of my research on Afrobeats, this talk aimed to explore the possibilities of TikTok as a digital field site for ethnographic research in a (post-) pandemic context. It addressed the opportunities and challenges that arise for...

Gabriele de Seta: Ethnographic approaches to digital folklore

Abstract With its focus on sustained participation and dialogic engagement across different media and their contexts of use, ethnography is particularly suited for the study of digital folklore. This talk outlined four strategies to approach digital folklore ethnographically. These strategies...