CEDITRAA welcomes Michael Lounsbury as an international fellow

The CEDITRAA team in Frankfurt is glad to receive Prof. Michael Lounsbury as an international Fellow in May 2023. Michael Lounsbury is the Roger S. Smith Professor of Business at the Alberta School of Business – Department of Strategy, Entrepreneurship and Management. As an Elected Fellow of the Academy of Management, he is recognized as one of the leading international expert on organizational management and entrepreneurship.

In a public lecture at Goethe University Frankfurt on 22 May, Professor Lounsbury will present ideas from his recent book with Mary Ann Glynn entitled, Cultural Entrepreneurship: A New Agenda for the Study of Entrepreneurial Processes and Possibilities (Cambridge University Press, 2019). Cultural Entrepreneurship has been a rapidly growing scholarly conversation that has historically focused a great deal on how new entrepreneurial ventures gain legitimacy via storytelling. The book provides a critique of applied economic approaches to entrepreneurship, and argues for a more profoundly cultural approach that focalizes how field dynamics around future oriented stories constitute the identities of entrepreneurs and entrepreneurial possibilities, prefiguring the emergence of entrepreneurial dynamics. He will leverage the empirical case of nanotechnology to illustrate core arguments, but will also call for more diverse research from around the globe (e.g., Africa and Asia) in order to further flesh out the theory of cultural entrepreneurship.